Direct mail with multi-channel follow-up
20X your mail-only response rates. All-in-one platform.
Direct Mail Alone vs TargetFlow
| Channel | Mail Only | TargetFlow |
|---|---|---|
| Mail Response | 0.5% - 1.5% | 0.5% - 1.5% |
| Digital Follow-up Channels Response (Ads, LinkedIn Connect, Email) | - | 28.5% |
| Offline Follow-up Channels Response (calling) | - | 3.5% |
| Total Response | 0.5% - 1.5% | 33% |
Based on cold data. Source: MarketingIQ
How TargetFlow works
-
Step 1
Data in:
Your CRM
Your Data Provider
-
Step 2
Auto address enrichment & validation
-
Step 3
Send direct mail
Stand-out
"WOW" mail
Step 4
Follow-Up
The Magic: Up To 35% Reply Rates (vs 1% mail-only)
Email
LinkedIn Messages
Call
LinkedIn Ads
What Do Users Think of TargetFlow?
“It just works”
"We had never tried anything like this before but the results speak for themselves. The feedback from prospects has been so positive, which is refreshing compared to the cold calling we used to do!"
“Dramatic improvement in ROI”
"We had played with direct mail before with some success, but TargetFlow has taken that to another level and also provides a monthly consistency to our pipeline growth"
“This really stands out”
"TargetFlow appealed to us as it's so hard to stand out in a competitive industry like ours. The response rate has been better than anything else we tried and the sales meetings much higher quality."
Frequently Asked Questions
Where do I get B2B data from?
If you have your own data with postal addresses and LinkedIn URLs or email addresses, great. You can easily transfer that into TargetFlow and get going.
Most commonly data is transferred in from your own CRM or from a B2B data provider.
If you do not have your own data, we have deals in our dashboard where you can get premium B2B data from reliable sources we will connect you with (and get you a first-year discount).
I have B2B data, but I'm not sure of the postal addresses
So long as you have a company domain in your data, TargetFlow can automatically enrich postal addresses for you. If you also have a vague location, e.g. the city, TargetFlow can pull data from multiple sources and provide a postal address confidence score.
I have data, but not with email addresses
Signed-up TargetFlow customers will be presented with email-only data enrichment sources, again at a first-year discount. They won't enrich 100% of your data, but they should enrich over 60% of B2B contacts reliably.
Direct mail - that's a bit old school isn't it?
Yes, which is exactly why it works. Banner ads and Google Ads, whilst they have their place, don't make you stand out or easily generate demand. Mail does, but on its own it is hard to get an ROI. Mail WITH FOLLOW UP is where B2B marketers get results.
We regularly generate demand for $1m+ deals using TargetFlow in our Fully Managed Campaigns (currently closed to new business).
Which email providers do you integrate with?
Currently only O365 accounts.
What about hybrid working and WFH? Will they get my mail?
Most companies have at least some working days in an office, and those that don't have a mail-forwarding solution in place that can delay receipt by 3-7 days. In our vast experience in doing this, over 90% receive our mail.
What is the minimum data requirement (fields)?
To transfer into TargetFlow:
- Company Name
- Company Domain
To trigger a campaign:
- Company Postal Address (can be auto-enriched)
- Person Name
- Person Email Address